Tag Archives: St. Bert’s



After our successful soft launch in September 2014, we’re pleased to announce our first full range of clothes for Summer 2015. This includes retro tees, mini shorts, shorts, polo dresses and polo shirts, sweatshirts and skorts, for kids aged three to ten.

We took inspiration for the range where we found it. So you’ll see a dash of Americana with 70s inspired tees, you’ll see echoes of the Cornish surf scene in our long shorts, and you’ll see a smattering of updated classics such as vintage-look long sleeved tees. They’re all designed to look great, feel soft and comfortable, and stand up to the roughest play and repeated washing.

Most importantly, though, our clothes are designed to let kids just be themselves. Whoever they are, whatever they do and however they choose to be. Our mission when we design for them is always simply, just be.


All our clothes are made from supersoft , 100% durable jersey cotton. Prices range from £16 for a tee to £28 for a polo dress. They are available exclusively online from www.stberts.com

About Us 


My husband,  Ben Godwin and I  (Sarah Godwin)  founded St Bert’s in early 2014.

A couple of years ago, we noticed that our kids lived in sweats and tees when they weren’t at school. Whether they were running around the garden, playing bat and ball on holiday or just lounging around the house, they were happiest in cool, comfortable cotton clothing.

We often struggled to find clothes that we liked and they liked. We were after classic looks that wouldn’t date, that would stand up to the punishment kids throw at them, and that were unisex enough be passed along from girls to boys. After a while, we spotted a gap in the market.  IMG_9134

I’d been running a legal recruitment firm since 2003 and Ben worked in the city – so we thought that setting up a kids’ clothing company would  be child’s play. We were wrong. We spent a year and a lot of money we didn’t have, learning just how difficult it was. We learned about suppliers, we learned about design, we learned about durability and we learned about branding. And, most of all, we learned just how hard it is to find the perfect jersey cotton that takes a battering and survives .

It was a long journey, but we’ve finally got there now. We’re running a family business. We’ve worked out that he’s the meticulous one who’ll spend months ensuring the zips are just right and I’m the one who throws caution to the wind and needs reining in. Best of all, our customers seem to be happy – because we’re making classic clothes that their kids love.


 Jack Marshall 5, from Devon takes time out of his busy schedule
to pick out his favourite items and talk about his life and loves.


Hi Jack, thanks for meeting with us today, how are you?
Good thanks.

Tell us about your favourite items?
I like the rainbow ski t-shirt, my rugby hoodie and tracky bums.

2043_H2bk_medium    blue sweatpants   2232_T7test_medium

They are warm and comfy. I hate scratchy clothes on my neck, these are soft. I like the pictures and the colours. I wear my rugby hoodie at rugby training on Fridays.

Which one is your favourite?
The ski man t-shirt because it’s epic and he is skiing really fast.

Have you ever been skiing?
Not yet.

Tell us a little about you?
I’m 5. I can run really fast.

Where do you live?
In Devon

Do you like sports?
Yes they’re epic! I like football and rugby.

Who is your hero?
Lionel Messi.

Would you like to say anything else?
No thanks.

Bye Jack.



St berts postcard artwork-2

We have been rushed off our feet in the last few weeks as we gear up towards Christmas. There is much excitement at HQ with masses of orders coming through which is fantastic and brilliant. We’ve exhibited at some lovely school Christmas Fairs – Finton School, Holmewood House & Earlfield Primary and been overwhelmed by positive feedback and booming sales. We really enjoy engaging with our customers and their supercool kids, who seem to be loving the brand and enjoying the clothes, which is exactly why we set up the business.

t shirts set

We’ve re-ordered stock so HQ is bursting to cope with the Christmas rush. Online sales have been great and we’re delighted with the demand. Our best sellers have been the t-shirts, our customers and their children are loving the quality, the supersoft cotton, designs and retro feel.  It seems we’ve hooked the ski fanatics so there should be a few kids flying down the slopes in their St.Berts tops, just being downhill daredevils.

We love the thought of this so please send us your pictures!